Juhayna: For Mothers and Others!

Dairy brand Juhayna enhanced its brand reputation and increased market share in Egypt through an influencer campaign that targeted modern strivers during Ramadan.

Campaign details

Brand: Juhayna Brand owner: Juhayna Food Industries Entrant company: Leo Burnett CairoIdea creation: Leo Burnett Cairo Market: Egypt Sector: Dairy products, fats, oils Media channels: Online video, Video on demand, Social media, Word of mouth, Influencers, KOLs, Outdoor, Out-of-home, Point-of-purchase, In-store, Product sampling Budget: 500k - 1 million

Campaign video

Creative assets

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