Judging the IPA Effectiveness Awards: the client perspective - why I agreed to be a judge

Jeremy Davies

Jeremy Davies, Director of Brand and Communications, E.on, outlines his experience as a client judge and provides invaluable guidance on what makes an outstanding paper.

Judging the IPA Effectiveness Awards: the client perspective – why I agreed to be a judge

Jeremy Davies

I answered with an instinctive and unequivocal 'Yes' when I was asked if I would judge this year's IPA Effectiveness Awards. From a client's perspective,...

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