J&T Express Singapore: Leading the future of logistics

J&T Express, a logistics company, leveraged partnerships with Foodpanda, Carousell and TikTok to reach media and strengthen the brand's position in Singapore through a media warehouse that showed its humanitarian side.


  • The Hoffman Agency adopted an integrated marketing approach to strengthen the position of J&T Express Singapore, a logistics company specialising in ecommerce, and focusing on humanising the proposition and taking a clear position on trends helped achieve distinction in a highly competitive business segment.
  • Targeted earned media coverage, social media and digital content around order placement, shipping execution and fleet management strengthened engagement with J&T Express Singapore's stakeholders including customers, employees and partners.
  • Empowering key leaders and employees to step up to the media significantly improved public sentiment around J&T Express, which had been contending with a series of...
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