JSW Paints: Disrupting India with thoughtfulness

Shimona Mohan, Gabey Goh, Amit Kekre

JSW Paints, a decorating paint brand in India, increased sales and brand awareness by challenging societal norms of colour, price, and usage of paint in India.

Campaign details

Brand: JSW Paints Brand owner: JSW Group Entrant company: TBWA/IndiaIdea creation: TBWA/India Mumbai Market: India Sector: Home improvement Media channels: Online video Budget: Up to 500k

Executive summary

India’s paint category is competitive,...

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