JPMorgan Chase's secret of marketing success: Obsession over consumers

JPMorgan Chase, the financial-services provider, believes that being "customer-obsessed" is now essential for brands to succeed.

The bad news, according to Kristin Lemkau, Chief Marketing Officer of JPMorgan Chase & Co.: "There's never been a more terrifying time to be in this business."

Kristin Lemkau, Chief Marketing Officer, JPMorgan Chase & Co.

The good news: "There's...