JPMorgan Chase's secret of marketing success: Obsession over consumers

JPMorgan Chase, the financial-services provider, believes that being "customer-obsessed" is now essential for brands to succeed.

The bad news, according to Kristin Lemkau, Chief Marketing Officer of JPMorgan Chase & Co.: "There's never been a more terrifying time to be in this business."

Kristin Lemkau, Chief Marketing Officer, JPMorgan Chase & Co.

The good news: "There's never been a more awesome time to be in this business."

More specifically, Lemkau told 2,600-plus delegates at the Association of National Advertisers' (ANA) 2017 Masters of Marketing Conference, malicious bot fraud, fake news, and a lack of transparency are cutting off brands' online efforts at the knees.

But the "unprecedented change" in both analog and digital...

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