The bad news, according to Kristin Lemkau, Chief Marketing Officer of JPMorgan Chase & Co.: "There's never been a more terrifying time to be in this business."
Kristin Lemkau, Chief Marketing Officer, JPMorgan Chase & Co.
The good news: "There's never been a more awesome time to be in this business."
More specifically, Lemkau told 2,600-plus delegates at the Association of National Advertisers' (ANA) 2017 Masters of Marketing Conference, malicious bot fraud, fake news, and a lack of transparency are cutting off brands' online efforts at the knees.
But the "unprecedented change" in both analog and digital...