Joyoung Baby Eat Mini Program Marketing Plan

The epidemic has changed people's lives and consumption attitudes. Joyoung, a home appliance brand, is committed to bringing consumers health as a core basic element, hoping to strengthen the brand's unique position in the industry.
Case details

Brand: Joyoung

Brand owner: JOYOUNG

Main agency: Dianshuo Technology

Main agency holding group: Shanghai Dianshuo Network Technology Co., Ltd.

Launched in: Mainland China

Industry: Home Furnishing

Media channels:

Budget: 500,000-1,000,000

Case Summary

The COVID-19 pandemic has accelerated and enhanced the formation and development of the public's awareness of health, which is one of the most significant changes since the beginning of 2020. How should health be measured for each individual? Why has health become complex, diverse and personalized?

Market background and objectives

Joyoung Co., Ltd. (hereinafter referred to...

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