Jovē: Making Waves – How Jovē took over the water category

Jovē, a new alkaline water brand, launched its Making Waves media strategy in the US to drive awareness, trial, purchase, distribution and advocacy, prove that it could win its launch DMAs and continue building the trial of Jovē alkaline water in key markets in support of the retail rollout.

Campaign details

Brand: Jove Brand owner: Jove Entrant company: Exverus Media Idea creation: Exverus Media Los Angeles Market: United States Sector: Bottled waters Media channels: Mobile & apps, Online video, Search marketing, Social media, Television & Connected TV, Websites & microsites, Word of mouth, Influencers, KOLsBudget: 1 - 3 million

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