Campaign details
Brand: Jotun Brand owner: Jotun Entrant company: Wunderman ThompsonIdea creation: Wunderman Thompson Dubai Market: United Arab Emirates Sector: Home improvement Media channels: Online video, Point-of-purchase, In-store Budget: Up to 500k
Executive summary
In the Arab world, a home is a source of pride with the living room at the heart of it all.
And the fear of kids ruining it was so real that families couldn’t hang out in there. In short, life couldn’t be lived there.
Because no one...