Jotun Paint: Life Is A Beautiful Mess
Mona Hassanie, Mariam Samy, Ghida Sater
Jotun Paint, a paint brand, launched a campaign in Egypt, Saudi Arabia and the UAE to raise awareness of the new paint line, increase penetration, drive sales and change local behaviour.
Campaign details
Brand: Jotun Brand owner: Jotun Entrant company: Wunderman ThompsonIdea creation: Wunderman Thompson Dubai Market: United Arab Emirates Sector: Home improvement Media channels: Online video, Point-of-purchase, In-store Budget: Up to 500k
Executive summary...
