Joining the fourth dimension: an interactive online journey with consumers and clients
Andera Gadeib and Catherine Genter
Consumer insights are the most important features associated with effective product development. Qualitative research methods are well suited to understand the consumer, most importantly in terms of their needs, dreams, desires and feelings.
Joining the fourth dimension: an interactive online journey with consumers and clients
Andera GadeibDialego AG Market Research Online, Germany
Catherine GenterMoët Hennessy, France
INTRODUCTION
Do we understand our consumers? What do the consumers do,...