Joining the fourth dimension: an interactive online journey with consumers and clients

Consumer insights are the most important features associated with effective product development. Qualitative research methods are well suited to understand the consumer, most importantly in terms of their needs, dreams, desires and feelings.

Joining the fourth dimension: an interactive online journey with consumers and clients

Andera GadeibDialego AG Market Research Online, Germany

Catherine GenterMoët Hennessy, France

INTRODUCTION

Do we understand our consumers? What do the consumers do, what do they want, feel, what motivates and drives consumer action? Do we understand their dreams and desires? These are questions being asked by marketers who develop new products, or relaunch existing consumer goods with an eye on the consumer. A 'consumer focused product development' is the most successful way of inventing new products. If you have an item that does not fit a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands