Joined up research on the eHighway

This paper discusses the research challenges faced by Egg, a leading Internet bank in the United Kingdom, and describes the innovative approach it has taken both in its use of research methodologies and in the technology of the Internet to increase efficiency and reduce costs.

Joined up research on the eHighway

Mark PearsonEgg PLCandTim MacerTim Macer Services


Egg was founded in October 1998 as a telephone and online bank by Prudential plc, one of the UK's biggest and most established finance and insurance companies....

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