Join the research - participant-led open-ended questions

Recent internet developments permit reliance on the shared intelligence of groups for market research.

Join the research – participant-led open-ended questions

Annelies Verhaeghe and Tom De RuyckInSites Consulting

Niels SchillewaertVlerick Leuven Gent Management School, InSites Consulting


The latest internet developments have introduced new dynamics among consumers as they allow participation, information sharing, social networking, and user collaboration and creation (Dearstyne 2007; Huang & Behara 2007). Shirky (2008) has stated that new and social media allow people and groups to self-assemble and organise information without the need for much supervised effort. Due to their expressive capabilities and self-synchronisation, informal networks are capable of doing things that formal systems...

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