Join the research – participant-led open-ended questions
Annelies Verhaeghe and Tom De RuyckInSites Consulting
Niels SchillewaertVlerick Leuven Gent Management School, InSites Consulting
INTRODUCTION
The latest internet developments have introduced new dynamics among consumers as they allow participation, information sharing, social networking, and user collaboration and creation (Dearstyne 2007; Huang & Behara 2007). Shirky (2008) has stated that new and social media allow people and groups to self-assemble and organise information without the need for much supervised effort. Due to their expressive capabilities and self-synchronisation, informal networks are capable of doing things that formal systems...