Join 'Em, Fight 'Em, or Move Away From 'Em - Three approaches to beating low-price competitors at their own game

In this article, Martin Bishop sets out the options when a mainstream company finds a low-price competitor infringing on its territory.

Join 'em, fight 'em, or move away from 'em - Three approaches to beating low-price competitors at their own game

Martin Bishop

In the beginning there was Wal-Mart, built on the single-minded commitment to everyday low prices. By obsessively focusing on...

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