Johnson's Baby: #InItTogether

Johnson & Johnson, a health baby brand, launched a campaign in the US to drive relevance and connection with expecting and new mothers by providing educational resources and driving lifts across key brand image metrics.

Baby care
United States

Campaign details

Brand: Johnson & Johnson Consumer Health's Baby Brand (Johnson's Baby)Brand owner: Johnson & JohnsonAgency: IPG Mediabrands / UM / J3Market: US

Executive summary

Johnson's Baby: #InItTogether

5/8/20 – 7/31/20

At the onset of the pandemic,...

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