Johnson's Baby: HCPs' and parents' educational omnichannel model

Johnson's Baby, a baby care brand, launched a campaign in Colombia, Mexico and Panama to reach new parents and health care providers online.

Campaign details

Brand: Johnson's BabyBrand owner: Johnson & JohnsonEntrant company: UM Colombia, BogotaMarket: Colombia, Mexico, PanamaSector: Baby careMedia channels:Email marketing, Livestreaming, Online video, Social media, Word of mouth, influencers...