Johnson & Johnson Vision Care: The Acuvue Wink and Blink Campaign

Johnson & Johnson's 1-Day Acuvue Moist contact lenses had lost considerably market share, so the company turned to a campaign to engage 18–29 year-olds and to convince them to try the lenses.

Johnson & Johnson Vision Care: The Acuvue Wink and Blink Campaign

MRM Worldwide Australia


Category: Pharmaceutical/HealthcareCountry where program ran: AustraliaDate program started/ended: 1st August 2007 - 31st March 2008

Product Description: 1"DAY ACUVUE MOIST® Brand Contact Lenses is a disposable contact lens that locks in moisture to give the wearer all-day comfort and avoid dry eyes.

Advertiser/Client Name: Johnson & Johnson Vision Care PacificMedia Channels: Email Web Advertising Web Development Other Website:


Marketplace Challenge:

1-Day Acuvue Moist contact lenses is one of...

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