Johnson & Johnson-Merck Consumer Pharmaceuticals Co.: Pepcid Ac Launch campaign (1990)

The U.S. retail market for digestive remedies had long been relatively sedate, with infrequent innovations, but in 1995 the industry was turned upside down as several companies introduced new antacid products.

Johnson & Johnson-Merck Consumer Pharmaceuticals Co.: Pepcid Ac Launch campaign

Mariko Fujinaka

Overview

The U.S. retail market for digestive remedies had long been relatively sedate, with infrequent innovations, but in 1995 the industry was turned...