Johnson & Johnson India: #BeTheChangeForTB

Johnson & Johnson, a multinational corporation, generated reach, impressions, and media coverage for a tuberculosis (TB) education campaign in India by urging customers to help stop the spread of the disease.

Campaign details

Brand: Johnson & Johnson Private Limited IndiaAgency: SchbangRegion: APAC

Campaign video

Strategy

Objective

India is the TB capital of the world, contributing 26% to the global TB burden, leading to ∽1 death every minute. Despite the disease...

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