Johnson & Johnson: Identifying HIV+ patients at risk of dropping out of care in South Africa

Ipsos, a market researcher, conducted a study in South Africa to predict which psychological, structural, and social factors may lead to a HIV+ patient dropping out of care.

Summary

This study is the first of its kind to use primary market research data to predict which psychological, structural and social factors may lead to a HIV+ patient dropping out of care in South Africa. Whilst a lot of research focusses on how to find...