Johnson & Johnson: Be the change for TB

Johnson & Johnson, a pharmaceutical company, increased its online reach, impressions and views for its ‘Be the change for TB’ by engaging with music artists, celebrities, government officials, civil society organisations and youth icons.

Background and Challenges

TB is the second deadliest infectious disease in the world, after Covid-19, and nearly 2 billion people are infected with it worldwide, with India bearing 26% of the global burden of new cases. As per the recently released India...

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