Johnnie Walker: Welcome back

Johnnie Walker, the whisky brand, wanted to help revive India's bar community by inviting customers to return to their favourite bars.

Campaign details

Brand: Diageo India/Johnnie WalkerLead Agency: PHD IndiaRegion: APAC

Strategy

Objective

One of the industries that is the worst impacted through the global pandemic is hospitality and even though restaurants and bars are starting to open their doors; people are reluctant to start stepping out for a drink even to their favourite haunts. At this stage of the pandemic, consumers are coming to terms with the situation and are seeking to maximize everyday, by pushing boundaries, one day at a time.

There is a rise in Collective Consciousness among Millennials and Post Millennials, where...

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