Johnnie Walker: Welcome back

Johnnie Walker, the whisky brand, wanted to help revive India's bar community by inviting customers to return to their favourite bars.

Campaign details

Brand: Diageo India/Johnnie WalkerLead Agency: PHD IndiaRegion: APAC

Strategy

Objective

One of the industries that is the worst impacted through the global pandemic is hospitality and even though restaurants and bars are starting to open...