Johnnie Walker: Spotted – a mysterious 'walker' in the skies of Goa

Johnnie Walker, a whisky brand, launched a drone light show in India to celebrate the new year and increase top-of-mind awareness by building on the iconicity and legacy of the brand to make Johnnie Walker the whiskey of choice for 21- to 35-year-olds.

The communication goal

Johnnie Walker is a loved drink and a brand of choice for a lot of people. Our challenge was to get young affluent audiences into our fold as they hadn't experienced the iconicity that Johnnie Walker stood for.

As everything was opening...

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