Johnnie Walker: Reigniting whisky trading with Johnnie Walker Masters of Flavour’s first-ever NFT drop
Christy Or, Rahul Mehndiratta, Nathaniel Lim
Scotch whisky brand Johnnie Walker got into the crypto spirit with a ground-breaking NFT drop that made a lasting impression on consumers and solidified its position as an industry leader in Southeast Asia's luxury sprits segment.
Campaign details
Brand: Johnnie Walker Brand owner: Diageo Entrant company: PHD Singapore PTE LTD Idea creation: PHD Singapore Market: Singapore Sector: Spirits & liquors Media channels: Public relations, Events & experiential, Social mediaBudget:Up to...