Campaign details
Brand: Johnnie Walker Brand owner: Diageo Entrant company: PHD Singapore PTE LTD Idea creation: PHD Singapore Market: Singapore Sector: Spirits & liquors Media channels: Public relations, Events & experiential, Social mediaBudget: Up to 500k
Executive summary
The luxury spirits segment in SEA is experiencing a surge in popularity, and it is characterized by an emphasis on heritage, exclusivity, and scarcity. Johnnie Walker recognizes that navigating the complex landscape of modern luxury can be challenging, particularly when it comes to complying with various cultural...