Johnnie Walker: Price in surround sound – 360

Whiskey brand, Johnnie Walker, adapted its pricing and marketing approach to suit the COVID-19 market trends in Kenya.

Campaign details

Brand: Johnnie WalkerBrand owner: DiageoEntrant company: EABL Tusker Ground, Kasarani ConstituencyIdea creation: JWT|WMC|Grey Kenya/ Bean Interactive, NairobiMarket: KenyaSector: SpiritsMedia channels: Livestreaming, Outdoor, out-of-home, Programmatic display, Radio & audio, Search marketing, Social media, Websites & microsites, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

Campaign title: Price campaign 360 surround sound

Brand: Johnnie Walker

Agency: Creative: JWT

Digital creative: Bean Interactive

Launch date: July

Duration: 6 months

Media used: OOH, digital & radio

Target audience: Total TBA:...

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