Johnnie Walker: Price in surround sound – 360

Whiskey brand, Johnnie Walker, adapted its pricing and marketing approach to suit the COVID-19 market trends in Kenya.

Campaign details

Brand: Johnnie WalkerBrand owner: DiageoEntrant company: EABL Tusker Ground, Kasarani ConstituencyIdea creation: JWT|WMC|Grey Kenya/ Bean Interactive, NairobiMarket: KenyaSector: SpiritsMedia channels:Livestreaming, Outdoor, out-of-home, Programmatic...