Johnnie Walker – From whisky producer to global icon: the story of 'Keep Walking'

Steve Mustardé and Karl Weaver

Johnnie Walker has an almost unparalleled global reach, but - in spite of its title as 'The world's most popular whisky' - had also hit a sales decline, with its market share beginning to fall.
Agency: BBHAuthors: Steve Mustardé (principal) and Karl Weaver (contributing)

Johnnie Walker – From whisky producer to global icon: the story of 'Keep Walking'

FOREWORD

We would like to acknowledge the authors of past IPA and APG papers on Johnnie...

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