Johnnie Walker - Keep Walking

Multi-country Keep Walking campaign for Johnnie Walker whisky, to confirm it as a global `icon’ brand.
Agency: Bartle Bogle Hegarty Authors: Ben King and Dorothea Gartland

Johnnie Walker

'Keep Walking': The journey back to icon status

What is the story about?

This is the story of a journey. The journey from separate briefs for Red and Black Labels to a masterbrand campaign for Johnnie Walker. The journey from a solution for only seven markets, to work running in 210

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