Johnnie Walker - Keep Walking (China)

Jacob Wright

This paper details how "Keep Walking", the global campaign for Johnnie Walker, was adapted for the Chinese market.

Johnnie Walker – Keep Walking (China)

Bartle Bogle Hegarty

SUMMARY

This paper details how the global Johnnie Walker campaign – “Keep Walking” – was adapted for the Chinese market. China presented great challenges to us as the culture there was very different...

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