Johnnie Walker - ‘Keep Walking’ – The Journey Continues

Global campaign for Johnnie Walker whisky, developing the successful `Keep Walking' concept which associated the brand with progress towards aspirations.
Agency: Bartle Bogle HegartyAuthor: Ashley Alsup

Johnnie Walker – 'Keep Walking' – The Journey Continues

'KEEP WALKING' – THE JOURNEY CONTINUES

This paper helps to answer the perennial question 'global or local' by arguing that great brands...