| Agency: Bartle Bogle Hegarty | Author: Ashley Alsup |
Johnnie Walker – 'Keep Walking' – The Journey Continues
'KEEP WALKING' – THE JOURNEY CONTINUES
This paper helps to answer the perennial question 'global or local' by arguing that great brands...
Johnnie Walker - ‘Keep Walking’ – The Journey Continues
Global campaign for Johnnie Walker whisky, developing the successful `Keep Walking' concept which associated the brand with progress towards aspirations.
