John Smith - 'No Nonsense Man': Ale brand into powerbrand

This IPA Award winning paper details the contribution of advertising to John Smith’s success in the declining UK beer market between 1998 and 2002.
Agency: TBWA/LondonAuthor: Paul Shearman, Anna Tetlow, Andrew Sherman

 The Latest Chapter in the John Smith's Story

Ale brand into powerbrand

Introduction

John Smith's is a well established, successful brand with a history of famous and effective advertising...