John Smith - 'No Nonsense Man': Ale brand into powerbrand

Andrew Sherman, Anna Tetlow and Paul Shearman

This IPA Award winning paper details the contribution of advertising to John Smith’s success in the declining UK beer market between 1998 and 2002.

Beer & cider
United Kingdom

Agency: TBWA/London

Author: Paul Shearman, Anna Tetlow, Andrew Sherman

The Latest Chapter in the John Smith's Story

Ale brand into powerbrand

Introduction

John Smith's is a well established, successful brand with a history of famous and effective advertising...

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