Campaign details
Brand: John Lewis & Partners and Waitrose & PartnersAgency: adam&eveDDBCountry: United Kingdom
Objectives
The primary objective of John Lewis & Partners is, unusually, to ensure the happiness of its employees ('Partners')....
John Lewis/Waitrose & Partners: The boy and the piano
John Lewis, a department store, delivered one of the brand's most successful launches with its Christmas ad based on the real-life story of Elton John in the UK.
