John Lewis & Partners: Home of Thoughtful Gifting

John Lewis & Partners, a high-street retailer, launched yearly ads in the UK along with ad-themed products to increase the market share by increasing sales during the Christmas period, increase store traffic by increasing propensity to shop with the brand, and increase salience and emotional traffic.

Campaign details

Title: Home of Thoughtful GiftingBrand: John Lewis & PartnersProduct: John Lewis & PartnersIdea: adam&eveDDBCountry: United Kingdom

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 years +...
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