John Hancock Mutual Life Insurance Company: Real Life, Real Answers campaign

Misunderstood by some and initially feared by the company's own agents, the "Real Life, Real Answers" campaign hit home with the public.

John Hancock Mutual Life Insurance Company: Real Life, Real Answers campaign

Chris Amorosino

Overview

Misunderstood by some and initially feared by the company's own agents, the "Real Life, Real Answers" campaign hit home with the public....