John Hancock Financial Services Inc.: Insurance For The Unexpected. Investments For The Opportunities. Campaign (2000)

In 1996 John Hancock Financial Services, Inc. (then called John Hancock Mutual Life Insurance Company), began updating its acclaimed "Real Life, Real Answers" campaign, which had been running since 1985 and which used real-life situations to point out the wide range of insurance and financial-services products the company offered.

John Hancock Financial Services Inc.: Insurance For The Unexpected. Investments For The Opportunities. Campaign (2000)

Mark Lane

OVERVIEW

In 1996 John Hancock Financial Services, Inc. (then called John Hancock Mutual Life Insurance Company), began updating...