John B. Stetson Company: Stetson Company Unified Branding campaign

In 1938 the John B. Stetson Company, the nation's largest manufacturer of hats, decided to take a fresh look at how it was advertising and marketing its products.

John B. Stetson Company: Stetson Company Unified Branding campaign

Jack Rummel

Overview

In 1938 the John B. Stetson Company, the nation's largest manufacturer of hats, decided to take a fresh look at how it was advertising and marketing its products....