Johanniter: Anti look – the life-saving QR design

Johanniter-Unfall-Hilfe, one of Germany's largest rescue organisations, developed a project that aims to discourage gawking at accident scenes by evoking a sense of shame through a camouflaged QR code.

Campaign details

Title: Anti Look – The Life-Saving QR DesignBrand: JohanniterProduct: Anti-Gawking CampaignIdea: Scholz & FriendsCountry: Germany

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
12 months - 3 yearsGERMANYNon-specificAdults (26-55)MiddleProduction budget 70.000 € (36 ambulances with anti-look design) 8.300 € (video for social media) 500 € (Photo Material for Media & PR) Media budget 3.150 € Agency costs 58 project days

Cultural context

Compared to other countries, including those in Europe, we Germans are...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands