Johanniter: Anti Look – The Life-Saving QR Design

A German ambulance service launched a campaign to not only educate wrongdoers, but to initiate a debate among politicians, rescue organisations and the public about delayed emergency responses.

Campaign video: Johanniter: Anti Look – The Life-Saving QR Design

Selected creative: Johanniter: Anti Look – The Life-Saving QR Design

Credits

Creative agency: Scholz & Friends BerlinAccount Manager: Felicitas Diepolder / Heiko Franke / Yvonne HauptAgency Producer: Agostino De Martino / Melanie CarelsArt Director: Alexander Moers / Alexandre Levesque / Christoph Hof / Kim Ilausky / Malte Preiss / Waldemar GruntChief Creative Officer: Matthias SpaetgensCopywriter: Alannah Stritch / Jens Christl / Merlin MeissCreative Director: Christoph Schlossnikel / Olivier Nowak / Ramona JunggeburthExecutive Creative Director:Oliver Handlos...

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