Who is willing to use audio and voice inputs in smartphone surveys, and why?

The ever-growing number of respondents completing web surveys via smartphones is paving the way for leveraging technological advances to improve respondents' survey experience and, in turn, the quality of their answers.


The number of respondents completing web surveys on mobile devices, particularly smartphones, has increased substantially over recent years (see Gummer, Quoß, & Roßmann, 2019; Peterson, Griffin, LaFrance, & Li, 2017; Revilla, Toninelli, Ochoa, & Loewe, 2016). For example, the smartphone rate in the probability-based German Internet Panel (GIP) increased from 4% in September 2012 (first regular GIP wave) to 37% inNovember 2021 (last GIP wave available). This trend has also been detected in the German Respondi online access panel (Gummer et al., 2019), in commercial and academic surveys in the US and several other countries, such as the Netherlands...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands