When is brand content shared on Facebook? A field study on online word of mouth

When implementing social media strategies on Facebook brand pages, companies focus on factors that prompt electronic Word-of-Mouth (eWoM) about brand contents.


To manage customer relationships in multichannel communication contexts, companies attempt to create the right type and number of touch points to ensure that customers enjoy a positive customer experience along their customer journey (Lemon...

Not a subscriber?

Schedule your live demo with our team today