Viewpoint - Welcome to the future

In this Viewpoint piece, Samantha Smith, Head of Future Media Research at the BBC, provides an overview of how media measurement may look in 2030, but only if some bold decisions are taken long before then.

Viewpoint – Welcome to the future

Samantha SmithHead of Future Media Research, BBC

This is 2030. Welcome to the future ...

These are the offices of JIC Media – big aren't they? That's partly because it is in the process of going global. Let me introduce you to the CEO, Mr X, a man of vision. It was he who finally managed to rally the various media-related industries in 2015 to create JIC Media.

By 2015 the existing media currencies were under massive pressure. TV and radio delivered via the internet were ubiquitous. Everyone had broadband and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands