Using Support Vector Semiparametric Regression to estimate the effects of pricing on brand substitution
María Pilar Martinez-Ruiz, Alejandro Mollá-Descals, Miguel Ángel Gómez-Borja and José Luis Rojo-Álvarez
This paper analyses the sales impact of temporary retail price discount on consumer goods product categories with different perishability rates, and provides some empirical findings regarding how the deal discounts of competing brands affect the sales substitution effects among them.
Using Support Vector Semiparametric Regression to estimate the effects of pricing on brand substitution1
María Pilar Martínez-Ruiz and Miguel Ángel Gómez-BorjaUniversity of Castilla-La Mancha