Two Tribes Divided by a Common Language? The True Nature of the Divide Between Account Planners and Market Researchers

At the MRS Conference, 2000, Rupert Howell in a keynote speech attacked the research industry for failing to innovate or adapt to change.

Two Tribes Divided By a Common Language?

The true nature of the divide between account planners and market researchers

Merry Baskin Baskin Shark andNeil CoburnThe Research Business International Winner of the ISBA award


At last...