The influence of media on advertising effectiveness a comparison of internet, posters and radio

This study compares the effectiveness of internet advertisements (pop-ups), print advertisements (posters) and radio advertisements for an airline ticket and for a weekend stay at a hotel.

The Influence of Media on Advertising Effectiveness

A Comparison of Internet, Posters and Radio

Herbjørn Nysveen and Einar BreivikNorwegian School of Economics and Business Administration


Research on the comparative effects of...