The economic worth of product placement in prime-time television shows

Product placement is fiercely being courted by firms as a consequence of the declining credibility of traditional broadcast advertising and the '30-second spot'.

The economic worth of product placement in prime-time television shows

Genevieve Begy

London School of Economics and Political Science

Vishal Talwar

JRE School of Management

Introduction

With rapid advancements to technology, consumers are finding thems

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