Forum: Techniques for fusing survey modules – Respondent matching and data manipulation
Edward Paul Johnson
SSI
Lynn Siluk
Gongos Research
Sarah Tarraf
Gongos Research
Introduction
We are living in a world where the supply of consumer opinions is eroding compared to an ever-increasing demand for their opinions. Add in the mind-set shift brought about by smart devices, and respondents expect even more control over the survey experience to stay involved in the research process. They want shorter, more relevant surveys on topics they enjoy. Research buyers, on the other hand, want the most ‘bang for their buck’...