Respondent co-operation in focus groups: a field study using moderator ratings

This research links the quality of respondents' participation in focus groups as judged by moderators with an array of respondents' background characteristics.
  

Respondent Cooperation in Focus Groups: A Field Study Using Moderator Ratings

Peter Tuckel and  Michael WoodCity University of New York

Introduction

The focus group has been a mainstay tool of market researchers for several decades. In recent years, perhaps spurred by the entry of the focus group into the domain of electoral politics and the attendant publicity, the focus group is now widely used by practitioners in a number of diverse fields. Social scientists who work in the government or the nonprofit sector, for example, routinely use this technique.

As the focus group...

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