Observations from 12 years of an annual market research technology survey
Tim Macer and Sheila Wilson
meaning ltd
Introduction
How the survey operates
This paper examines findings from 12 years of an annual survey of market research companies...
Observations from 12 years of an annual market research technology survey
Against the theme of this year’s conference, 'Are we there yet? Where technological innovation is leading research', this paper provides evidence-based observations on where technology has led research in the recent past, and where it appears to be leading now.
