Observations from 12 years of an annual market research technology survey

Against the theme of this year’s conference, 'Are we there yet? Where technological innovation is leading research', this paper provides evidence-based observations on where technology has led research in the recent past, and where it appears to be leading now.
Macer and Wilson

Observations from 12 years of an annual market research technology survey

Tim Macer and Sheila Wilson

meaning ltd

Introduction

How the survey operates

This paper examines findings from 12 years of an annual survey of market research companies...

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