Motion instructions in surveys: Compliance, acceleration, and response quality

The increased use of smartphones in web survey responding did not only raise new research questions but also fostered new ways to research survey completion behavior.

Introduction

During the last decade, the Internet penetration rate and the ownership of mobile devices, such as smartphones and tablets, have increased continuously. According to the Pew Research Center (2018a, 2018b), this trend applies to most countries, but especially to developing countries. Simultaneously, the number of respondents taking part in web surveys using mobile devices, particularly smartphones, has increased (Revilla, Toninelli, Ochoa, & Loewe, 2016).1 One reason for this phenomenon might be that people have their smartphone with them most of the time.

The rise of smartphones in web survey responding is accompanied by a large body of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands