Marketing Brexit: An exploratory study of young voter engagement in relation to the EU referendum

This article presents a study of young voter engagement in relation to the EU referendum—a democratic vote on the United Kingdom's membership of the European Union.

Introduction

Young people were the focus of widespread media attention before and after the United Kingdom voted to leave the European Union. Young people were often characterized as alienated, mistrustful, and disinterested with political systems (Barrett...

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