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Letters to the editor: I’m in love with the bobo
Could a human be in a love relationship with a brand? No. Could a respondent to a researcher's survey or interview say that she or he is in love with a brand? Yes.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
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WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
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