Labelling and direction of slider questions: results from web survey experiments

Using a web survey experiment, this study examines measurement comparability between two radio button questions (fully labelled and endpoint labelled) with slider questions.
Liu

Labelling and direction of slider questions: results from web survey experiments

Mingnan Liu

SurveyMonkey

Introduction

The slider question is a unique question type for web surveys. A slider question displays a horizontal or vertical line with a bar on the line. Respondents need to click and drag the bar to the desired position on the line in order to register their answers.1This study reports findings from two web survey experiments on the comparison of measurements between slider questions and radio button multiple-choice questions with different labelling techniques, and a comparison of survey estimates between two directions of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands