Is your agency a hedgehog or a fox?

Luke Perry

This article compares “hedgehog” and “fox” thinking to see which is the superior for agencies. Hedgehogs focus on one central idea and attempt to exploit the full value of that idea.

The story of the hedgehog and the fox has a long lineage and has been adapted through the ages by different thinkers, from Erasmus to Isaiah Berlin. This pedigree testifies to its usefulness as a way of describing two different intellectual styles and modes of thinking, and as an analogy it captures something important about the research industry, how we work with different frameworks, the approaches we design, and what kind of agencies we build.

The story also lends itself to the discussions currently being hosted by the MRS about how the industry may embrace the concept of "intelligence capital."...

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